Seriously Useful
A couple of weeks ago I signed up for OpenSky, a merchandising venture that I first heard about when Michael Ruhlman signed on. Ruhlman was pretty enthusiastic but beyond reading his blog post I ignored it — just another marketing/advertising scheme. Then a couple of weeks ago my friend and colleague, Chef Jim Gray (The Kitchen Guy), announced he'd signed up for Open Sky and I decided to check it out.
For the first two or three years after starting Seriously Good I summarily dismissed any commercial taint to SG's noble purpose of promoting seriously good food. And then I found myself needing to earn income from SG. Furthermore, as a writer and cooking instructor I found myself often questioned about my tool and ingredient preferences. I certainly had evaluations I could offer, and I've never been shy, so...
I don’t have any illusions about income potential — if I can generate enough to cover part of my Internet connection bill I'll be happy.
Google Ads was a boondoggle, I had no say over what appeared. Amazon Stores was better, but if I thought the Carlisle loaf pans were superior to Chicago Metallica (I do) and Amazon didn't carry Carlisle pans (they don't) I was stuck. OpenSky promises to find a source, if at all possible, for any specific product I want to recommend. Ok, this sounds good to me.I started making a list of products that have made a big difference in my kitchen as both a home cook and a professional and was appalled at how much time I spent searching out sources. For example, there's a particular set of dry measuring cups I like. The handle and cup are a single piece so there are none of the cracks between welded handles and cups that collect food debris. Unfortunately my set has no brand stamped on them so I spent a couple of hours (seriously) going through Web sites and image files looking for them. I did find the cups and hopefully OpenSky can source them (they offer other products from the same company).
It's all well and good for me to say, "Use single-piece measuring cups because there's no crack between handle and cup for food to catch in," and then leave it to you to find them. Far better if I can say, "Use the Amco one-piece measuring cups because... and here's a source." I can't say that in the case of these cups yet, OpenSky still needs to make arrangements, but I hope to shortly.
I hope to make a few bucks off of this, and I could use the money. But I don’t have any illusions about income potential — if I can generate enough to cover part of my Internet connection bill I'll be happy. But I'll be happier still if you find a tool or two in my list that makes your kitchen life easier, happier, or more successful. This blog will never be profitable, I write it because it's become a central part of my life. But there's nothing in my list I don’t or haven't used and I stand behind every recommendation.
Although some of my recommendations are expensive (copper ain't cheap), many aren't (cast iron is cheap).
The store is just getting started and while I'm still calling it Seriously Useful it's already more useful than when Amazon was my host. And as OpenSky arranges sources for the 30 or so tools that aren't already listed it will become even more useful.
So check out my link to Seriously Useful in the left side-bar. Keep in mind that Jeff Bezos (Amazon) is rich and probably can't cook while I'm not and I can. And if there are other tools you wonder about and I haven't mentioned, drop me a note. If I can offer advice I will, and if I can't I'll say so — no charge either way. I really am here to share.
And as for sharing, the first five people to make a purchase from Seriously Useful will get a free phone consultation on (almost) anything cooking related. I can help create a special menu, offer advice on cooking problems, or even create a recipe just for you. Just keep in mind that I'm not a pastry chef (although I do know bread).
Labels: equipment, essay, review
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